Founder · Builder · System Integrator
Two decades in AdTech. Specialized in connecting the systems that need to actually work together. From tracking and ad-serving to video and CTV infrastructures.
Book a Meeting →Available for strategic partnerships
Identity
I build things that matter, ventures at the intersection of communication, technology, and human behaviour. Not as a careerist. As someone who can't stop asking what comes next.
Multiple companies built. Multiple lessons learned. The constant: a conviction that great technology should feel invisible and serve something real. Over twenty years in digital advertising. - built, operated, advised. - From running my own Rich Media ad server in the early days to video and CTV integrations at enterprise scale. The question has always been the same: how do you make complex systems behave as one coherent thing in production?
Current Venture
Present
A closed messenger community for professionals who communicate with intent. No algorithms. No noise. No public profiles. Just direct, encrypted conversations with people worth knowing.
Independent Consultant
2024 - Present
Independent consulting for system integrations in online marketing. I help companies connect their AdTech and MarTech infrastructure properly, tracking, ad-serving, affiliate, video and CTV workflows wired together so data and technology operate as one.
Previous Ventures
ShowHeroes (2020–2024) & Awin (2014–2020)
Nine years at the intersection of platform and client. At Awin, supporting affiliate integrations and tracking setups for advertisers and publishers. At ShowHeroes, delivering solution engineering for video advertising across streaming, web, and CTV. Focus: translating complex technical requirements into scalable solutions that actually ship.
2015 - 2024
Founded and led as a specialist agency monetizing foreign traffic on German and European websites, with a clear focus on Rich Media Ads. We developed and operated our own ad server and scaled the platform with a team of five, up to a successful exit in 2014.
2012 - 2015
Developed and supported tools including heatmaps, tracking solutions, video players, and banner tags. Delivered creative execution for banner and video campaigns for clients such as AOK, Smirnoff, and Postbank.
2005 - 2012
"Build less.
Build better.
Build what matters"
— Bogumil Lukas Hordynski
Cooperation
I'm open to strategic partnerships, advisory roles, and investment conversations that align with a long-term vision. If you're serious about what you're building, I'd like to hear about it.
Schedule a Meeting →Open to
Strategic partnerships & co-ventures
Advisory
Product, GTM & Tech strategy
Investment
Selected early-stage opportunities
Contact
lukas@hordynski.net